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"What is an average logo design price?"
“Why Pay a Professional When I Can Do It Myself?”
"Being Unique is a Good Thing... Isn't It?"
"What is a Corporate / Business Identity?"
“Graphic design? Isn’t that just about making stuff look pretty?”
“What is a graphic designer?”

What is an average logo design price? I am currently pricing logo designs for some sites. Does anyone know what the average price for logo design work is?

Someone else expressed it well by writing "how long is a piece of string". At Motivation Graphics we charge by the hour, so the complexity of the design and number of revisions will affect the cost. Speaking from our own operating methods, we always offer a free initial consultation and quote so I recommend that you look for a designer who will do the same.

At the initial consultation we gather information about your company:
- what your objective is for the design project,
- who the target audience is
- what you hope the end result will achieve for your company.

We also ask specific questions about the design itself:
- format, colour and style
- we show samples of similar work to help stimulate your expression of what you are looking for.

Your responses guide us in the creation of initial concepts that will reflect your company vision. This method ensures that you receive a compelling design at the most economical pricing possible.

Also, be careful about on-line logo creation, many use templates so your logo may not be as unique as you think it is. Others have also mentioned being careful of copyright infringement. Additionally, some online companies will only give you a low resolution logo for web usage and keep the hi-resolution version so you have to use their printing services.

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“Why Pay a Professional When I Can Do It Myself?”

By creating a great visual connection your audience is more prone to look at and read what you have to say, and possibly keep it. Most office administrators and desktop publishing staff do not apply, or even know the proven principles of good design and colour theory. The resulting material is often unprofessional looking and while it sometimes gets a good sale noticed it may not attract the attention of your whole intended audience.

When your competitors are creating great looking visuals how well does your 'homemade' version compete?

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"Being Unique is a Good Thing... Isn't It?"

New entrepreneurs frequently hear the advice to "be unique" in their marketing. The basic idea is a valuable one — to get attention in a crowded marketplace, you must stand out in some way. There's no question that an element of uniqueness in your marketing can make your business more memorable, competitive, and special to your target audience. These are all reasons why being different can be good. But how different should you be?

Here is an example: a new entrepreneur noticed there were no display ads for management consultants in his local Yellow Pages. "What a great opportunity," he thought, "to make my business stand out to prospective clients." He spent over $200 per month on a large ad for a full year. The result was not a single phone call, unless you count the ones from vendors trying to sell him photocopiers and phone systems. He had neglected to ask his consulting colleagues WHY none of them had ads in the Yellow Pages. It seemed like a good idea to him, and no one else was doing it, so he pulled out his cheque book. What never occurred to him -- and what any experienced colleague could have told him -- was that companies don't choose management consultants from ads in the phone book.

Sometimes you can be too unique for your own good. There is a lot in sales and marketing that is tried and true. If you decide to forge a completely new trail, you may be attempting an experiment that many others in your field have already tried with no success. (From C.J. Hayden in About.com).

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“What is a Corporate/Business Identity?”

There are hundreds of ways that consumers interact with your company every day; advertising, direct mail, web site, e-mail and business cards are among a few. Each of these points of interaction are known as Brand Interaction Points. These are all opportunities for you to communicate with and influence consumers.

Corporate or Business Identity Design is a system of tools to help your company create a consistent and clear message across all of your Brand Interaction Points. Awareness of your brand happens through a repeated exposure of your logo and corporate identity. As consumers interact with your Brand Interaction Points they are repeatedly seeing corporate identity and the message you wish you communicate.

Corporate Identity Design builds value. Many companies hold off on creating a corporate identity. Some feel that it's not important, others want to put the funding towards advertising or marketing. A corporate identity design program can do many things:
- will help a new business identity itself,
- can revitalize an existing business,
- creates excitement about an existing product or service and makes them easier to sell.
- creates a sense of trust in a company or product,
- creates consistency,
- promotes awareness.

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“Graphic design? Isn’t that just about making stuff look pretty?”

If you don’t design a strong identity for your business, no one will know who you are. If you don’t have well-designed promotional pieces, no one will know what products and services you are providing. If you don’t design a strong product to sell and wrap it in equally strong packaging, no one will buy it.

In short, good design is at the heart of every successful business from McDonald’s arches to Apple’s iPod packaging to Target’s Sunday circulars. New companies are beginning to figure out what historically successful companies have known for ages: the money they invest in quality design comes back to them exponentially. (From Drew Davies President, AIGA Nebraska, Business Resource Guide).

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“What is a graphic designer and what do they do?”

An artistic professional possessing the skills needed to add just the right graphic images to your advertising, website, and public relations media. But that is not all, anything you see has been designed, from gravestones to a box of cookies. Billboards, cars, clothing, maps, websites, flyers, movie posters, cd labels; you name it someone designed it. At some point most everything goes through the hands of a graphic designer. Even your favourite clothing designer needs to use them for ad design, website design right down to their business cards.

Work is usually done on a project basis, whether working with an in-house graphic designer, a graphic design firm or with a freelance graphic designer. Graphic designers need to be flexible, adaptable and ready for change at the last moment. Experience carries almost as much weight as talent.

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